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A Blog Post

Cindy DeFrancesco

Cindy works to ensure that Southern Land Company’s multifamily projects are distinctive and comprehensive communities, offering an inspired, artful lifestyle to each and every resident. Addressing all operational aspects of multifamily and mixed-use development, Cindy leads a diverse set of functions from property management to budgeting, as well as establishing rental rates, managing lease-up absorption, and contributing to the determination of each property’s unit mix and overall design scheme.

Cindy brings extensive industry experience in property operations, acquisitions, repositioning, construction and talent management to Southern Land Company. She previously served as Managing Director at Greystar/Riverstone Residential Group where she led operations for a 15,000-unit, Class A portfolio spanning nine states. She also held the role of Executive Vice President at Continental Realty Corporation in Baltimore, overseeing the acquisition of 15 multifamily projects in just five years.

Cindy holds a Bachelor of Arts degree from Towson University and her Juris Doctorate from the University of Baltimore. She is a founding board member and former president of the Maryland Multi-Housing Association (MMHA) and a guest professor at the University of Baltimore Robert Merrick School of Business.