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A Blog Post

Robb Frye

Robb leads Southern Land Company’s acquisitions department, overseeing all aspects of market analysis, site selection, feasibility and entitlements for future developments across the U.S. Under Robb’s direction, Southern Land Company prioritizes due diligence and key data metrics to ensure its investment and development opportunities yield long-term value. Robb pursues an acquisitions strategy focused on vibrant, high barrier-to-entry submarkets exhibiting strong population growth, an expanding employment base and close proximity to popular lifestyle amenities.

Robb joined Southern Land Company in 2011, bringing with him nearly 15 years of real estate experience, primarily in markets in the Southeast and on the West Coast. In past positions, he specialized in land sales and retail leasing for Cassidy Turley, and in acquisitions for Lennar’s Urban Division, both in San Diego.

Robb graduated from the University of Tennessee with Bachelor of Art’s degrees in Finance and Economics. He is also a member of the Nashville chapter of the Urban Land Institute (ULI).