Brontë Prins Raises the Bar for Southern Land Co.

Brontë Prins Raises the Bar for Southern Land Co.

This year’s MFE Rising Star has helped reinvent the legal process for the Nashville-based multifamily owner and developer.

In early 2020, Southern Land Co. was moving toward closing on one of its largest multifamily transactions to date—the acquisition of an 18,816-square-foot property on Sansom Street in Philadelphia’s Rittenhouse neighborhood. But when the projected closing window arrived in early March, the COVID-19 pandemic had taken hold, creating a much longer and more complicated process.

At the time, Brontë Prins was six months into her position as associate general counsel at the Nashville, Tennessee–based multifamily owner and developer. She had begun her legal career with multifamily clients in private practice, first as an associate and paralegal at Clifford Chance in New York and then as an associate at Baker Donelson in Nashville, specializing in real estate and financial law. “I’m drawn to real estate because it’s something tangible,” she says. “You’re flipping through contracts, you’re working with language. And in multifamily you’re creating communities where people live, where they spend their days; you really make an impact on their lives. I think that’s a special thing to be part of.”