$300M Laurel project in Rittenhouse nears expected record-setting sale of 48th-floor penthouse

$300M Laurel project in Rittenhouse nears expected record-setting sale of 48th-floor penthouse

As Southern Land Co. ceremoniously marks the topping off of the 48-story Laurel, the company is approaching other milestones for the $300 million residential project on Rittenhouse Square.

The Nashville-based real estate company is closing in on the sale of the Laurel’s $25 million penthouse at what is expected to be a record price for a Center City residential unit, and estimates that by November more than half of its 65 condominiums will be sold. Southern Land has also secured the first Philadelphia location of Equinox, a tony fitness company that will occupy 35,000 square feet in the building.