Danny Lane

Senior Vice President Design

As Senior Vice President of Design, Danny oversees all of the details that add up to Southern Land Company’s signature communities and streetscapes. This includes oversight of conceptual design and maintenance of strict design standards, creating community guidelines, managing the design review process, selecting builders, specifying exterior materials and colors to provide diversity and unique streetscapes, determining the right amenity program for each community and supervising the model home program. Since joining Southern Land Company in 2002, Danny has been instrumental in creating exceptional communities across Tennessee and Texas.

Prior to his current position, Danny gained a broad base of experience in residential design, as well as neighborhood planning with Looney Ricks Kiss Architects in Memphis. In this role, Danny designed, documented and reviewed homes in many high-profile traditional neighborhoods in Georgia, North Carolina, South Carolina, Texas, Florida and Tennessee.