09 Sep Supporting Art that Reflects the Community
Southern Land Company views all of its developments as works of art, but in Philadelphia, we’ve taken our aesthetic sensibility one step further. Southern Land Company’s first community development in Philadelphia includes two beautiful new art installations.
3601 Market, Southern Land Company’s first residential offering in University City, features works by Leo Villareal and Nina Helms. These installations reflect the values of Southern Land Company and the community surrounding 3601 Market. They tap into the cross-section of art, technology and culture powered by the creativity and vitality of the students and young professionals that compose the core population of University City.
New York-based artist Villareal traveled to West Philadelphia to design the Light Matrix for 3601 Market. Villareal’s other pieces have been displayed at some of the most famed museums in the world, including the Museum of Modern Art in New York and the National Gallery of Art in Washington, D.C. His project “The Bay Lights,” located in San Francisco, is the world’s largest LED sculpture.
His Light Matrix piece for 3601 Market is a display made of nearly 5,300 white LED lights that welcomes residents and the public to the property. Its configurations constantly shift between millions of designs, evoking a range of images from constellations to Monet’s water lilies.
Southern Land Company also commissioned Nina Helms’ “Winds of Change,” a wall relief sculpture in the lobby of 3601 Market. Inspired by “the energy and vitality of the resident base in University City,” Helms’ piece reinforces 3601 Market as a vibrant community. Her relief incorporates the energy of the current generation and the potential influence of emerging adulthood.
Southern Land Company’s investment in these works is a testament to a core company value: we always aim to improve communities with creative developments that boost the quality of life for residents and members of the general public alike.
For Southern Land Company, art installations such as “Winds of Change” and “The Light Matrix” help cultivate a deeper, genuine relationship with the surrounding University City community. Investing in these relationships is a Southern Land Company goal wherever we build.