Groundbreaking Ceremony Held for Deco 969, Downtown Fort Worth’s First Luxury High-Rise Rental Residences

  • October 15, 2021
  • Jenna Lefever

Long-anticipated project is expected to be catalyst for future activity downtown

Southern Land Company (SLC) celebrated the groundbreaking of its new 27-story luxury high-rise rental residences, Deco 969, in downtown Fort Worth on Thursday, October 14. SLC Founder and CEO Tim Downey was joined by Elizabeth Beck, District 9 City Councilmember, and Larry Anfin, Chairman of Downtown Fort Worth, Inc., at the construction site at 969 Commerce Street for remarks, photos, and a reception.

“We are proud to bring the first luxury high-rise rental residences to downtown Fort Worth, a location that boasts great character, notable destinations, and convenient access to plentiful businesses and services,” said Downey. “Deco 969 is poised to provide a one-of-a-kind lifestyle to residents seeking a refined living experience downtown—and to attract more transformative projects that will only add to Fort Worth’s vibrant culture and economy. We are so appreciative of the support of the City of Fort Worth and Downtown Fort Worth, Inc. for championing this project.”

Downtown Fort Worth, Inc. Chairman Larry Anfin shared that SLC’s project addresses an increasing challenge in downtown.

“Deco 969 represents the future of downtown apartment living,” said Anfin. “Demand for places to live in downtown continues to increase as land for new construction becomes more scarce. The answer to this problem is building up, and that is exactly what Southern Land is doing.”

Deco 969 will feature more than 300,000 square feet with 302 for-rent efficiency, one, two, and three-bedroom apartment homes and penthouses, eight floors of above-grade parking, and abundant resort-inspired amenities. Additionally, Deco 969 will include retail and restaurant space on the first floor.

Upon completion, SLC’s project will afford residents convenient access to dining, shopping, entertainment venues, parks, and transit, including Fort Worth Central Station.

Design and engineering partners on the project include:

  • GDA Architects
  • Kimley-Horn (civil engineer)
  • Thornton Tomasetti (structural engineer)
  • Faulkner Design Group (interior design)
  • Rone Engineering of Dallas (geotechnical engineer)
  • Basharkhah Engineering (BEI; mechanical and electrical engineer).

SLC’s in-house commercial construction team is serving as general contractor. Additionally, SLC is the landscape architect on the project.

Deco 969 marks SLC’s first multifamily project in Fort Worth and sixth in the Dallas-Fort Worth area. SLC opened Morada Plano in 2019 and continues to operate the community. SLC previously developed, owned and sold Arthouse in Keller, Junction 15 in Plano, and The Lofts at Watters Creek in Allen, and Nove at Knox in Dallas. Additionally, SLC developed and operates a single-family community, Tucker Hill, in McKinney.

To learn more about Deco 969, please visit

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