Introducing Deco: Will Downtown Fort Worth’s first residential high-rise in decades redefine luxury living?

The Fort Worth skyline has a dazzling new addition, Deco, a 27-story residential tower near Sundance Square, seemingly poised to set a new standard for urban living. As Southern Land Company’s first high-rise in downtown Fort Worth, Deco is the newest modern luxury residence in a city known for its rich history and deep cultural roots. Tim Downey, the founder and CEO of Southern Land Company, was first inspired by the vibrant neighborhoods, walkability, and distinctive charm of Fort Worth during visits to the city years ago and began envisioning a luxury high-rise in 2005. His vision, now proudly materialized, sits at 969 Commerce Street.

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