Jeff Poole to Lead Single-Family Land Acquisitions for Southern Land Company

  • 04. 23. 2024

New VP joins real estate developer in midst of community development and homebuilding growth

Southern Land Company (SLC), a national real estate developer of award-winning mixed-use, master-planned, and single-family communities, has hired Jeff Poole as the company’s new Vice President, Single-Family Land Acquisitions. In this newly created role, Poole is responsible for expanding SLC’s community development pipeline as well as SLC’s single-family homebuilding division, SLC Homes.

“We have had continuous success with designing, developing, and delivering exceptional high-density, mixed-use, master-planned communities that afford true multigenerational living opportunities, as well as small-scale, more intimate communities,” said Brian Sewell, SLC president and COO. “With Jeff’s arrival at SLC, we are set to further strengthen this side of our portfolio and, ultimately, provide more ways for people to live in best-in-class communities in the very best locations. Jeff has the experience, skillset, and drive to identify tremendous opportunities.”

As Vice President, Single-Family Land Acquisitions, Poole researches and identifies community development opportunities—including specific markets, submarkets, and sites—and leads due diligence and underwriting efforts for them. Poole is dedicated to the thoughtful, strategic expansion of SLC’s master-planned community and single-family community collection, with current operations in Texas, Tennessee, and Colorado.

“SLC has a proven track record of developing high-quality master-planned communities and building single-family homes, and it is both humbling and exciting to play a key role in bolstering the company’s reputation,” said Poole. “I look forward to expanding the SLC community footprint and working with the homebuilding team to make more extraordinary living opportunities a reality.”

With nearly 25 years in the homebuilding business, Poole came to SLC well-prepared for the role. He spent significant time leading land acquisition efforts for national homebuilders in the Dallas-Fort Worth market, including Pulte Group, K. Hovnanian Homes, KB Home, and Ashton Woods Homes. Most recently, Poole spent 13 years as Pulte Group’s Vice President of Land Acquisition in Dallas-Fort Worth, where he led land acquisition activities including sourcing and assessing sites, negotiations, due diligence, financial feasibility, land package preparation, and entitlements. Prior to Pulte Group, Poole led land acquisition efforts at KB Home and Ashton Woods Homes. He also held this role at K. Hovnanian Homes following time spent as Controller and DFW Region Controller for the company.

Poole is based in SLC’s Plano, Texas, office.

SLC’s current roster of single-family and master-planned communities in various phases of development and operation includes:

  • Westhaven, a 1,500-acre, 3,500-home, award-winning master-planned community in Franklin, Tennessee
  • Storyvale, a 372-acre, 700-home, master-planned community in Nolensville, Tennessee
  • Lunaroya, an intimate, luxury 28-home community in Texas Hill Country
  • Westerly, an 800-acre, 3,100-home master-planned community in Erie, Colorado (including for-sale and rental homes)
  • Mare Island, a large-scale revitalized mixed-use community with housing, entertainment, hospitality, and business opportunities on a historic peninsula in Vallejo, California

For more information about SLC’s portfolio, please visit

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