Kevin Wilson is Senior Vice President of Marketing & Strategy at Southern Land Company, where he leads the strategic positioning, marketing, and go-to-market approach for the company’s diverse national portfolio, spanning master-planned communities, multifamily, mixed-use, corporate, hospitality, and mortgage divisions.
He brings together brand strategy, market intelligence, consumer insights, data analytics, leasing and sales performance, and resident experience to drive measurable business results. From shaping the earliest vision and positioning of a new development through launch, stabilization, and long-term operations, his work is focused on creating differentiated brands, accelerating market velocity, and building lasting value.
Prior to joining Southern Land Company, Kevin served as Vice President of Marketing for Kushner and its property management subsidiary, Westminster Management. In that role, he oversaw marketing across a wide-ranging portfolio of multifamily communities, mixed-use and new development projects, commercial, hotels, and restaurants. Earlier in his career, Kevin held marketing roles with Toll Brothers and Home Properties. An award-winning marketer, Kevin was named a 2022 Crain’s New York Business Leader in Advertising, Marketing, and PR. He earned his Bachelor of Arts in Communication Studies from Ursinus College.
