Ground-floor retail serves as something like the open front door of a mixed-use project, telling the story of what is happening above and behind it, just out of sight.
But telling that story well now takes more than rounding up a ragtag group of disparate tenants willing to pay the highest rents, panelists at Bisnow’s Philly Restaurant, Retail and Mixed-Use Summit said. In a harsher economic environment for developers, landlords and tenants alike, it means curating the right mix of tenants, creating synergies between them and embracing the mantra of “DNA over NOI.”
