Southern Land Company Adds Gerard Norcia as Executive VP, Portfolio Management

  • 02. 09. 2023
  • Jenna Lefever

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Norcia brings nearly 20 years of asset management experience to newly created role

Southern Land Company (SLC), a national real estate developer of award-winning mixed-use developments and master-planned communities, has named Gerard Norcia Executive Vice President, Portfolio Management for multifamily properties. Norcia brings almost 20 years of experience in real estate asset management to SLC and has a proven return track record   achieved by effective risk management and creating an onsite sense of community with a hospitality mindset.

Given the expansive growth of the company and its nationwide footprint, Norcia was tapped to fill this newly created role at SLC. He will lead all aspects of multifamily asset management oversight including leasing, onsite operations, budgeting, hold period strategy, acquisition, financing, and dispositions review.

“As we have continued to create new, vibrant multifamily and mixed-use communities, it has become clear SLC needs strong leadership of its active portfolio and operations,” said Tim Downey, SLC founder and CEO. “Gerard brings an enormous wealth of experience and knowledge to our team and will be a great asset in our growth and in ensuring we deliver a best-in-class residential experience at every SLC multifamily community.”

Prior to SLC, Norcia spent 10 years at J.P. Morgan Asset Management – Real Estate Americas (“J.P. Morgan”), most recently as managing director and investment co-head focusing on asset management for all clients and property types. During his tenure at J.P. Morgan, Norcia was responsible for developing/executing property business plans, renovations, construction, and dispositions for multifamily assets in multiple national markets and across the risk spectrum.

Before J.P. Morgan, Norcia spent nine years with PGIM (formerly Prudential Global Investment Management) where he managed a significant portfolio of multifamily housing development joint ventures with regional and local partners.

“I am excited to join such a long-term investment-focused and family-owned company,” said Norcia. “I look forward to helping drive returns and enhancing our daily operations to ensure every resident is experiencing the best-in-class hospitality that is a hallmark of SLC. I am very thankful to Tim Downey and [SLC president] Brian Sewell for the opportunity to be part of SLC’s continuing growth in 2023 and beyond.”

Norcia earned a bachelor’s degree in finance from Rutgers University, a master’s degree in accounting from Seton Hall University, and a master’s degree in business administration from New York University.

SLC currently operates three active multifamily communities: Vertis Green Hills in Nashville, Tenn.; Auric Symphony Park in Las Vegas, Nev.; and 1909 Rittenhouse in Philadelphia, Pa. Over the 2023 calendar year, SLC plans to open and manage four additional multifamily properties across the country: Carlow Wind Watch in Hauppauge, N.Y.; Society at Laurens in Charleston, S.C.; Deco 969 in Fort Worth, Texas; and Florent in Garden City, N.Y.

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