Southern Land Company Begins Construction on Luxury Apartment Home Community in White Plains, New York

Southern Land Company Groundbreaking

Southern Land Company Begins Construction on Luxury Apartment Home Community in White Plains, New York

Development will breathe new life into local downtown landscape

Southern Land Company (SLC), a national real estate developer of award-winning mixed-use developments and master-planned communities, has broken ground on Juliette, a new 177-unit luxury apartment home community in White Plains, located at 250 Mamaroneck Avenue. The development is SLC’s first in White Plains and third in New York.

In addition to building Juliette, SLC’s $100 million investment in the community includes financial assistance to the YMCA of Central and Northern Westchester, which helped secure the YMCA’s future. The YMCA was previously located at 250 Mamaroneck Avenue in a facility that required costly maintenance to remain operational. Thanks to a multiyear partnership with SLC, the YMCA has relocated to 148 Hamilton Avenue in White Plains where it continues to serve the community.

“We are excited to embark on the construction phase of this project, as it means we are one step closer to reinvigorating part of the heart of the city,” said SLC Founder and CEO Tim Downey. “We are so thankful to have a strong partnership with the YMCA and the support of the city of White Plains, and we are tremendously grateful to have the opportunity to bring new housing options to the area, which will also have a prolonged positive impact on its local economy.”

SLC and the local YMCA’s ongoing partnership was established in 2019 and has proven to be fruitful for both groups.

“The YMCA was approached by several developers looking to make much needed renovations to a building that has been a part of the downtown community since 1928,” said YMCA of Central and Northern Westchester President and CEO Cynthia Delfino. “When Southern Land Company presented us with their plans for the building and a promise to support the YMCA financially through the transition process, we knew it was the best choice for us and the community. We are grateful to be part of Southern Land Company’s work to bring multifamily housing to the area, and we are excited by how this collaborative effort will propel the YMCA forward in its ‘Y Without Walls’ mission.”

At the start of the process of exploring other financially prudent locations and facilities for the YMCA, the YMCA and SLC proactively enlisted the expertise of the Housing Action Council to secure new places of residence for tenants who were occupying the building. Through these efforts, residents were reconnected with family members or matched with facilities equipped to meet their individual needs.

“I commend the YMCA and Southern Land Company’s foresight in bringing the Housing Action Council on board to provide assistance to the building’s residents in finding alternative living arrangements,” said Housing Action Council Executive Director Rosemarie Noonan. “Thanks to their due diligence, all residents were advised and matched with housing options best suited for their lifestyles.”

When complete, Juliette will contain 177 market-rate apartment homes incorporating materials from the original YMCA structure that previously occupied the site as an homage to the building’s history. Residents will have several apartment home styles to choose from, including one-bedroom, two-bedroom, and three-bedroom options with apartments averaging 1,200 square feet. Amenities will include an outdoor leisure hub outfitted with a courtyard area with a pool, spa, garden terrace, barbecue grill, exterior fireplace, seating area, and bicycle storage. A planned pet spa, bicycle tune shop/work studio, resident lounge, and conference room are also in the works for Juliette.

Located in downtown White Plains near employment opportunities, schools, medical centers, and recreational pursuits, Juliette is designed to welcome residents of all ages seeking a balance of urban and suburban lifestyles. The apartment home community will be served by dual Metro-North stations, the Bee-Line, major highways, and the Westchester County Airport, with commuting options to Grand Central Terminal and JFK, La Guardia, and Newark airports. Additionally, the development will create nearly 400 new jobs in the area and put the property back on the city’s tax roll.

“This project will provide needed housing in the downtown and add to the vitality of the area by supporting small businesses, restaurants, and retail,” said White Plains Mayor Thomas Roach. “Southern Land Company will be paying more than $3 million to the City’s affordable housing fund and more than $500,000 to our Parks and Recreation fund as part of the project. They have been a community partner from the beginning of the project and we look forward to continuing to work with them in the future.”

For details about Juliette, please visit www.livejuliette.com.

For more information about SLC’s projects in the Mid-Atlantic region and across the U.S., visit https://southernland.com/.

Southern Land Company Employees at Groundbreaking