Southern Land Company breaks ground on first development in Las Vegas

It was a thrilling day for everyone involved as Southern Land Company (SLC) announced they have broken ground on the first residential development at Symphony Park in Downtown Las Vegas held on May 21, 2019. The luxury, mid-rise apartment community is SLC’s first project in the Las Vegas market. According to SLC CEO, Tim Downey, “We have long been looking at the Las Vegas market and believe this is the ideal time and project to make our mark here.”

The community will be located on six acres just north of Donald W. Reynolds Symphony Park with the open space park outside the front doors of The Smith Center for the Performing Arts, one of two landmark Symphony Park anchors. The 480,000-square-foot, five-story mid-rise community was designed by Southern Land Company and Dallas, Tex.-based GDA Architects and embodies an elegant design that compliments the rich architectural style that has become a signature of Symphony Park.

Headlined by SLC CEO Tim Downey and Mayor Carolyn G. Goodman, city of Las Vegas, this arts-centric groundbreaking ceremony was full of appreciation, excitement and unveilings. “Downtown Las Vegas is the place where the city got its start more than 100 years ago,” said Mayor Carolyn G. Goodman. “It is now a thriving mecca of hospitality, business activity and innovation, especially within Symphony Park. There has never been a more exciting time for new development in the heart of the city, and we are thrilled to welcome Southern Land Company to Las Vegas.”

The ceremony included the unveiling of the project’s name:  Auric Symphony Park. The name “Auric” was chosen by Southern Land Company for its depth, energy, and distinctiveness. The name relates to the aura of a thriving community like Downtown Las Vegas and the Symphony Park area, and is derived from the Latin, ‘aurum,’ meaning gold, which fits the glitz and glamour of Las Vegas.

Southern Land Company always aims to improve the communities where they build. Beyond beautiful developments, the company donates to a range of other projects, including Auric Symphony Park. Following Mayor Carolyn G. Goodman and Tim Downey, Councilman Cedric Crear, Kevin House and Myron Martin were among others who spoke at the event. Myron Martin, President and CEO of The Smith Center for the Performing Arts, welcomed Southern Land Company to the Symphony Park neighborhood and accepted a $5,000 donation from Southern Land Company for arts education and outreach programs at the Center.  Alongside the donation, Southern Land Company unveiled a piece of artwork they had purchased by local artist, Niki Sands, that will be placed in a prominent spot on the property.

Tim Downey closed the ceremony with words of appreciation and encouragement for what is to come. “We appreciate all that Symphony Park brings to Southern Nevada with landmark facilities like The Smith Center and Cleveland Clinic and the area’s vibrant surroundings, and we are excited to be part of developing such an important area of the city.  We are confident Auric Symphony Park has been designed to meet the growing need and demand for luxury apartment living in Downtown Las Vegas.”