Carly Catalana serves as Senior Vice President, Branding & Marketing at Southern Land Company. She leads brand strategy and marketing across the firm’s national portfolio, including master-planned communities, multifamily and mixed-use, as well as its corporate, hospitality, and mortgage divisions.
Her work focuses on the intersection of branding, placemaking, and experience design, shaping how communities are introduced, activated, and experienced.
Previously at Brookfield Properties, Carly led digital and social marketing strategies for iconic mixed-use destinations including Fifth + Broadway in Nashville, River Oaks District in Houston, and Buckhead Village District in Atlanta.
