Bria Symphony Park and Gemma will introduce more than 600 new luxury residences steps from the city’s most celebrated cultural and creative destinations
Southern Land Company (SLC), a national full-service real estate developer of award-winning master-planned, single-family, mixed-use, and multifamily communities, has begun pre-leasing for two new luxury apartment communities in Downtown Las Vegas: Bria Symphony Park, located at 255 Promenade Place in the vibrant, award-winning Symphony Park neighborhood, and Gemma, at 1201 S. 3rd Street in the dynamic 18b Arts District. The two communities will collectively introduce more than 600 new luxury residences to Downtown Las Vegas, further demonstrating SLC’s commitment to deliver more stunning residential options in the city’s urban core.
“Bria and Gemma represent the next chapter of our commitment to Downtown Las Vegas,” said Tim Downey, founder and CEO of Southern Land Company. “Each community is distinctly shaped by its neighborhood: Bria by the cultural energy of Symphony Park, and Gemma by the creativity and authenticity of the Arts District. We look forward to welcoming our first residents this spring.”
BRIA SYMPHONY PARK
Bria Symphony Park (briacapella.com) is a five-story, 275-residence luxury rental residence community offering pet-friendly studios, one- and two-bedroom apartment homes ranging from 570 to 1,297 square feet, with total monthly rents, inclusive of mandatory fees, start at $1,953, with utilities based on usage.
Designed by GDA Architects (now part of KTGY) of Dallas, Texas, Bria brings bold, energetic modernity to Symphony Park. Residences feature high-end finishes, including pendant lighting, quartz countertops, stainless steel appliances, and smart home technology.
Bria offers an extensive amenity collection designed for luxury living and community connection, including:
- Resort-style pool with outdoor cabanas, hot tub, and a pool lounge featuring an indoor/outdoor bar, TVs, jumbotron, and grills;
- 5th floor amenity lounge and bar;
- Multilevel fitness center, yoga, and stretching room;
- Co-working lounge and meeting suite;
- Concierge services;
- Dog run and pet spa;
- Secured parking with EV charging stations;
- Bike storage and tune-up shop; and
- Resident storage (at additional cost).
Bria residents will find themselves steps from some of Las Vegas’s most celebrated cultural destinations within Symphony Park—recently named ULI Nevada’s 2025 Place of the Year—including The Smith Center for the Performing Arts, the Cleveland Clinic Lou Ruvo Center for Brain Health, and the Discovery Children’s Museum. The neighborhood continues to grow with developments including the AC Marriott Hotel, Cello Tower, and the Las Vegas Art Museum (in partnership with the LA County Museum of Art). Origin at Symphony Park, a six-acre mixed-use project, will bring more than 100,000 square feet of retail, dining, and office space, with local businesses like Aspire Coffee House among its announced tenants.
Immediately neighboring Bria, SLC’s Capella—Las Vegas’s first all-for-rent luxury high-rise—is on track to begin pre-leasing this summer. The 22-story tower at 277 Promenade Place will offer 272 residences ranging from studios to one- and two-bedrooms to penthouses with floor plans from 540 to 3,160 square feet. Capella will also feature 16,787 square feet of ground-level retail and restaurant space.
GEMMA IN THE 18B ARTS DISTRICT
Gemma (gemmalasvegas.com) is SLC’s first multifamily community in Las Vegas’s eclectic and fast-growing 18b Arts District. Designed to be a residential sanctuary where residents discover the art of balanced living, Gemma offers 337 luxury one- and two-bedroom apartment homes ranging from 585 to 1,254 square feet, with total monthly rents, inclusive of mandatory fees, start at $1,872, with utilities based on usage. Comprised of three seven-story buildings, Gemma is planned for a phased opening, beginning this spring.
Gemma’s amenity collection includes:
- Resort-style pool and spa with pool lounge;
- Rooftop amenity deck and lounge;
- Two-story fitness center with outdoor workout area;
- Co-working space;
- Resident lounge and sports simulator room;
- Dog park and pet spa;
- Multiple courtyards with fireplaces, outdoor grills, and bar areas;
- Concierge services; and
- Gated parking with EV charging stations (346 total spaces).
Gemma’s location in the 18b Arts District places residents steps from some of Las Vegas’s most dynamic cultural and creative destinations, including independent galleries, acclaimed restaurants, boutique retail, and a thriving arts community, with convenient connections to Downtown, the Medical District, and Symphony Park. Gemma also includes 8,500 square feet of ground-level restaurant and retail space.
SLC’S GROWING LAS VEGAS PORTFOLIO
Bria and Gemma mark the latest additions to SLC’s expanding Las Vegas portfolio. The company has been a pioneering developer in Symphony Park since opening Auric Symphony Park in 2021, which brought 324 luxury apartments to the neighborhood. With the additions of Bria, Capella, and Gemma in 2026, SLC will deliver 884 new luxury apartments to Downtown Las Vegas, bringing its total Las Vegas portfolio to 1,208 residences across four communities.
In Symphony Park, Auric, Bria, and Capella will collectively offer 871 luxury apartment homes and nearly 30,000 square feet of ground-floor retail and restaurant space, anchoring a walkable, vibrant neighborhood seamlessly connected to the Arts District, Brewery Row, the Medical District, and Downtown.
With Gemma extending the company’s reach into the Arts District, SLC continues to play a defining role in shaping the future of Downtown Las Vegas by bringing world-class residential experiences to the neighborhoods driving the city’s urban renaissance.
Learn more about SLC’s development pipeline and portfolio of communities by visiting https://southernland.com/portfolio/.
Statements regarding plans, amenities, services, features, facilities, pricing, acreage, and square footage are subject to change without notice. Certain amenities, services, and facilities may require the payment of additional fees, membership charges, or other costs, and availability may be limited or subject to change or modification. Renderings, images, and descriptions are for illustrative purposes only and may not reflect final construction or design. The foregoing does not constitute an offer to sell or lease real property, and any such offer may be made only in accordance with applicable laws.
